- Agronomical evaluations, selection and development of growing protocols take place at our experimental farms.
Subtotal: £0.00
At Citrus Genesis we bring together the best growers and the top international breeders in order to offer the consumer new high quality citrus varieties which improve the current offer.
THE MOST SUCCESSFUL BREEDING PROGRAMS IN THE WORLD
INNOVATION
CENTRES
EXPERIMENTAL
FARMS
NURSERIES
We work closely with international breeders and firmly believe that investing in the development of new varieties benefits all stakeholders in the supply chain: breeders, growers, marketers and consumers.
Through our own Innovation Centres and the external breeding programs that we support, a huge pipeline of new varieties is created.
- Our nurseries provide high quality certified plant material to our licensed growers.
- Our legal experts ensure the enforcement of Plant Breeders Rights at global level.
GROWING WITH THE
BEST GROWERS
Our global network of growers believe in a new model based in the following principles:
- Investing in Plant IP and growing new varieties which add value and improve the current offer for customers.
- Focus on efficiency by growing new cultivars which are more productive, easier and therefore cheaper to produce.
- Developing new rootstocks which enhance cultivar attributes, require less inputs, are stronger against pest and disease and have greater resilience in the face of climate change and extreme weather events.
- Respecting Plant IP as the only mechanism to protect innovation and to generate a financial return for reinvestment in more breeding, research and development.
- Adjusting the offer to the market demand.
- Maximizing returns through the right initial variety choice and the optimization of crop production and its commercialization.
CUSTOMER SATISFACTION
IS OUR MAIN GOAL
We use our unique genepool in order to breed new citrus varieties with an exceptional flavour.
Utilizing the latest technologies, we rapidly adapt to the market and consumer needs.
WOULD YOU LIKE MORE INFORMATION
ON OUR BREEDING PROGRAMS?
Get in touch with us and we will be pleased to inform you.