- Agronomical evaluations, selection and development of growing protocols take place at our experimental farms.
At Citrus Genesis we bring together the best growers and the top international breeders in order to offer the consumer new high quality citrus varieties which improve the current offer.
We work closely with international breeders and firmly believe that investing in the development of new varieties benefits all stakeholders in the supply chain: breeders, growers, marketers and consumers.
Through our own Innovation Centres and the external breeding programs that we support, a huge pipeline of new varieties is created.
Our global network of growers believe in a new model based in the following principles:
We use our unique genepool in order to breed new citrus varieties with an exceptional flavour.
Utilizing the latest technologies, we rapidly adapt to the market and consumer needs.